On November 19, 2014 "KOBE BEEF Lecture" was held. About 20 people who engaged in tourism industry and interested in Kobe Beef attended this lecture with Q&A session. They made use of this opportunity as a resolution place of daily questions concerning Kobe Beef. They tasted some sirloin and lamp of Kobe Beef. The meeting place was a hive of activity and the participants enjoyed to talk each other flourishingly.